Kum & Go Advertisement Analysis

The purpose of the advertisement that I analyzed is to attract customers to eat at Kum & Go. The post advertises Kum & Go's current promotion: four dollars for a medium drink and a meal (two roller grill items and a bag of chips). While I'm unsure of the author of the ad (there is probably multiple), the audience is surely any hungry Kum & Go customer. When I think of the rhetorical square, it is clear that pathos is used more than any other appeal in this advertisement. There are two perfect looking hot dogs and an ice cold fountain drink next to a bag of chips. The food is the focal point of the advertisement and is designed to make people FEEL like they want to eat a meal from Kum & Go. Additionally, the words “medium drink & meal” are bolded and are in a larger font. The reason for this could be considered ethos or mythos, because the placement of the words is designed to catch the eye of potential customers and to evoke certain feelings associated with refreshments and food. Ethos is also heavily used in the ad and there is a general lack of logos. The ad shows a Kum & Go logo as well as a Lays logo. The entire layout is well done and was clearly put together by someone with solid design and Photoshop skills. All of this adds to the credibility of the ad and will lead customers to believe that Kum & Go serves quality, reliable food.